Is good content enough these days?
What if it’s not as descriptive or representative of your product or service as you think it is, and doesn’t really set you apart from your competitors? Understanding the craft of positioning can help.
This post was inspired by a webcast I had the good fortunate to listen to last week. The webcast, How to Drive Travel Purchases with Content Marketing, was presented by the travel media company Skift and travel content provider DreamPlanGo.
The webcast provided great advice, to be sure. But it got me thinking about another ingredient in the marketing strategy mix that shouldn’t be overlooked before you start drafting your content marketing mission statement. Unfortunately, it often is.Read More