Never say never, as the expression goes.

But a comment on Twitter earlier this week piqued my interest in the viability of mobile booking in the travel industry. It also led me to read the latest Skift Trends Report: The Rise of Mobile Booking in Travel.

The tweet was made regarding a November 17 blog posting, Five Travel Marketing Trends for 2014, on Social Media Today, and noted: “Due to the increase of mobile use, travel companies should create apps that make it easier to book ‘on the go.’”

That’s a big should, I thought, and “travel companies” is a broad category to be making general statements about. Curious, I tweeted in reply: “But are booking apps appropriate for complex tour or cruise products with long research cycles?” The response to my question came quickly, “I’d say yes. It’s important to keep in mind that the modern tourist is mobile and well traveled.”