This blog posting should be about how small ship and tour operators achieve great marketing value when they support and publicize their affiliations with worthy non-profit organizations.
And it is. But it is also about penguins. So we’ll talk about the penguins first, since everyone loves penguins.
Read More
Photo: Steve Wellmeier Photoshop: Mark Babushkin
What is the role of social media among companies engaged in ship-based tourism to Antarctica?
During the past few weeks, I’ve conducted an informal survey of nearly 150 social media pages maintained by 26 different organizations that are members of the International Association of Antarctica Tour Operators (IAATO).
I suspected this group would find social media ideal in connecting with their customers’ interests in a remote environment like Antarctica. It’s a place that visitors are passionate about, one that lends itself to a sharing of experiences no matter how often one has been there.
Read More© 2013 Navilogue. All rights reserved.