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Communications & Management for Travel Organizations

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The Rising Power of O in Travel Marketing

March 5, 2014 Steve Wellmeier
Magazine image courtesy of Webomator, with title help from Mark Babushkin

Magazine image courtesy of Webomator, with title help from Mark Babushkin

Where does your tour or small ship cruise product fit in on the O Continuum?

No, this isn’t something out of pulp science fiction. I learned about it recently in the January–February issue of the Harvard Business Review: “What Marketers Misunderstand About Online Reviews,” by Itamar Simonson and Emanuel Rosen.

If you’re a marketer like me, you’ll likely apply the principles to your own product or service as you peruse the article. In my case, that’s the marketing of specialty cruises and tours. It’s a quick read and I recommend it. But I’ll summarize some of the major points and add a few of my own in this blog post.

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In Marketing, Small Ships, Tours, Cruise Ships Tags Inbound Marketing, Expedition vessels, Social Media, Knowledge-based travel, Content Marketing, Harvard Business Review, Influence Mix, O Continuum, Itamar Simonson, Emanuel Rosen
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