Death and Taxes: A Renaissance Update

August 17, 2014 Steve Wellmeier

Renaissance V, now called the Sea Spirit, will continue to offer expedition cruises to Antarctica, South Georgia and the Falkland Islands/Malvinas as well as the Arctic when Poseidon Expeditions takes over the charter from Quark Expeditions in May 2… — *Renaissance V*, now called the *Sea Spirit*, will continue to offer expedition cruises to Antarctica, South Georgia and the Falkland Islands/Malvinas as well as the Arctic when Poseidon Expeditions takes over the charter from Quark Expeditions in May 2015. Read on for other recent operational changes to the original Renaissance Cruises fleet.

Hotels, resort properties and cruise vessels all change hands from time to time, and the small ship segment of the industry is no exception.

If you’re busy and miss the cruise trade press for a week or two, news about changes of ownership, long-term charters or even new builds will surely pass you by. Not to mention the deals and agreements that aren’t even covered in the online trades or RSS news feeds, and which you learn about through the grapevine.

I wrote a blog post in mid-February that tracked down the current management and use of the eight original Renaissance ships. No surprise, it’s already out of date.

This short blog post updates that earlier one.

Traveling the World with Sam Walton and Davy Crockett

July 15, 2014 Steve Wellmeier

Sam's Club Travel, an online information and booking site for members only, was recently introduced by the company. Photoshop by Mark Babushkin Photography.

Several travel-related news items flashed on my laptop screen late last month, reminding me of the power of well-known brands, cross-selling, proprietary customer databases, media clout and destination content.

Sam’s Club, a sister company of Wal-Mart and the eighth-largest retailer in the US, announced on June 24 the creation of Sam’s Club Travel, a new online travel service and collaboration with Tourico Holidays.

A few days earlier, Royal Caribbean Cruises Ltd. (RCCL), the second-largest cruise company in the world with a 23% market share, had confirmed that it was developing a new land tour operation to be called TourTrek.

These announcements followed several others that caught my eye earlier this year. In March, The New York Times launched an expanded tour operation as part of its Times Journeys travel subsidiary.

And, finally, Adventures by Disney, a division of the Walt Disney Company that started in 2005 with tours only to Hawaii and Wyoming but is now offering nearly 40 escorted programs worldwide, said in May that it was unveiling a variety of new adventures, some close to home but others further afield.

For the purposes of this blog post, cross-selling is the common denominator linking these four brands and their new ventures. And while there is inevitably some overlap in the market segments they are targeting, there are clear differences, too. Some of these companies are clearly making a move toward “experiential travel,” what a recent report by Peak DMC and Skift calls “more immersive, local, authentic, adventurous and/or active travel.”

Let’s look at these developments a little closer...

The Rising Power of O in Travel Marketing

March 5, 2014 Steve Wellmeier

Magazine image courtesy of Webomator, with title help from Mark Babushkin

Where does your tour or small ship cruise product fit in on the O Continuum?

No, this isn’t something out of pulp science fiction. I learned about it recently in the January–February issue of the Harvard Business Review: “What Marketers Misunderstand About Online Reviews,” by Itamar Simonson and Emanuel Rosen.

If you’re a marketer like me, you’ll likely apply the principles to your own product or service as you peruse the article. In my case, that’s the marketing of specialty cruises and tours. It’s a quick read and I recommend it. But I’ll summarize some of the major points and add a few of my own in this blog post.