• Home
  • About
  • Our Approach
  • Services & Clients
  • Contact
  • Blog
Menu

Navilogue

Street Address
City, State, Zip
Phone Number
Communications & Management for Travel Organizations

Navilogue

  • Home
  • About
  • Our Approach
  • Services & Clients
  • Contact
  • Blog

Marketing Lessons from the Obituaries

March 18, 2014 Steve Wellmeier
Richard Grossman obituary, New York Times, February 1, 2014

Richard Grossman obituary, New York Times, February 1, 2014

My close friends and colleagues know I love obits. 

I probably bore others talking about them. I tweet them. And I send them as emails to acquaintances I think might be interested in the subject’s life or work. 

My mother may have been responsible for this mild obsession, as she never missed what she called “the death notices” in the Dayton Daily News or Journal Herald. But then again, she used to read the newspaper from the back to the front. At least I don’t do that. Perhaps that’s a subject for another blog post.

Well-written obituaries—such as those I read daily in the New York Times—are like onions. They have layers that can be peeled back to learn just a little, or a lot. Many obits have great lessons for marketers, and that’s what I’ll explore in this post.

Read More
In Marketing, Obituaries Tags Market Positioning, Richard Grossman, Inner Core, Personal Brand, Etch A Sketch, Frissbee, Hula Hoop, André Cassagnes, Richard Knerr, Unsafe At Any Speed, Choosing and Changing: A Guide to Self-Reliance
Comment
swink_blogLogo.jpg
Blog RSS

© 2013 Navilogue. All rights reserved.