• Home
  • About
  • Our Approach
  • Services & Clients
  • Contact
  • Blog
Menu

Navilogue

Street Address
City, State, Zip
Phone Number
Communications & Management for Travel Organizations

Navilogue

  • Home
  • About
  • Our Approach
  • Services & Clients
  • Contact
  • Blog

The Rising Power of O in Travel Marketing

March 5, 2014 Steve Wellmeier
Magazine image courtesy of Webomator, with title help from Mark Babushkin

Magazine image courtesy of Webomator, with title help from Mark Babushkin

Where does your tour or small ship cruise product fit in on the O Continuum?

No, this isn’t something out of pulp science fiction. I learned about it recently in the January–February issue of the Harvard Business Review: “What Marketers Misunderstand About Online Reviews,” by Itamar Simonson and Emanuel Rosen.

If you’re a marketer like me, you’ll likely apply the principles to your own product or service as you peruse the article. In my case, that’s the marketing of specialty cruises and tours. It’s a quick read and I recommend it. But I’ll summarize some of the major points and add a few of my own in this blog post.

Read More
In Marketing, Small Ships, Tours, Cruise Ships Tags Inbound Marketing, Expedition vessels, Social Media, Knowledge-based travel, Content Marketing, Harvard Business Review, Influence Mix, O Continuum, Itamar Simonson, Emanuel Rosen
Comment

The Marketing of Airline Safety Videos

February 5, 2014 Steve Wellmeier
Jersey Girls in Delta Air Line's new 80s-themed safety video.

Jersey Girls in Delta Air Line's new 80s-themed safety video.

Travel and hospitality companies generate a lot of print, online text and video material for their customers and prospects, probably more than most other industries. For purposes of this blog post, let’s call it content, but content understood in the broadest definition of the term.

One can make the case that most, if not all of this content – whether a marketing brochure, YouTube video, instructional manual, set of safety guidelines, an extended warranty or guarantee, Twitter post or even a restaurant menu – has a role in furthering the company’s brand.  I understand that.

But why has it become de rigueur that an increasing amount of this content should now aim to be comical, titillating or play cynically to an inside joke or knowledge of a movie or TV program that many of us have never seen, or are unlikely to care about? 

Read More
In Marketing Tags Social Media, Content Marketing, Market Positioning, Product Differentiation
2 Comments

"Count Me In!"

September 19, 2013 Steve Wellmeier
Count me in.jpg

This blog posting should be about how small ship and tour operators achieve great marketing value when they support and publicize their affiliations with worthy non-profit organizations.

And it is.  But it is also about penguins. So we’ll talk about the penguins first, since everyone loves penguins.

Read More
In Antarctica, Marketing, Small Ships, Penguins Tags Non-Profit Partnering, Social Media
Comment
Older Posts →
swink_blogLogo.jpg
Blog RSS

© 2013 Navilogue. All rights reserved.