"There's Just Too Much Demand"

April 12, 2014 Steve Wellmeier

Avalon Tapestry. Photo: Avalon Waterways — *Avalon Tapestry*. Photo: Avalon Waterways

“There’s Just Too Much Demand”

So said a European river cruise executive at a travel show in February about current market conditions, as reported recently in an article entitled "Selling River Cruises? Better Get On Board Early" in Travel Market Report.

But something seems to be missing in this and other recent articles, both in the statements from the riverboat operators themselves and also in the reporting by the travel media. For me, there are two major disconnects between what I’m reading on one hand and what I’m actually seeing in the marketplace on the other.

Marketing Lessons from the Obituaries

March 18, 2014 Steve Wellmeier

Richard Grossman obituary, New York Times, February 1, 2014 — Richard Grossman obituary, *New York Times*, February 1, 2014

My close friends and colleagues know I love obits.

I probably bore others talking about them. I tweet them. And I send them as emails to acquaintances I think might be interested in the subject’s life or work.

My mother may have been responsible for this mild obsession, as she never missed what she called “the death notices” in the Dayton Daily News or Journal Herald. But then again, she used to read the newspaper from the back to the front. At least I don’t do that. Perhaps that’s a subject for another blog post.

Well-written obituaries—such as those I read daily in the New York Times—are like onions. They have layers that can be peeled back to learn just a little, or a lot. Many obits have great lessons for marketers, and that’s what I’ll explore in this post.

A Renaissance in Small Ship Expedition Cruising

February 18, 2014 Steve Wellmeier

Sea Spirit in the Lemaire Channel, Antarctic Peninsula. — *Sea Spirit* in the Lemaire Channel, Antarctic Peninsula.

Last week’s announcement by Hurtigruten celebrating the 50th anniversary of its vintage vessel MS Lofoten reminded me of the longevity of smaller expedition ships, and of the market niche that loves them.

The company has a storied 120-year history of transporting both locals and international tourists along the Norwegian coast, as well as offering expedition cruises around Svalbard and, in more recent years, to Antarctica. While most passengers nowadays opt for Hurtigruten’s larger and newer ships, the 150-passenger Lofoten clearly appeals to a niche of the market with her classic nautical lines, wood paneled interiors and intimate atmosphere. She's created a real identity for herself.

There are many other small, vintage vessels that still ply the remote corners of the globe, catering to adventurous travelers. I hope to blog about a few more of them in the future, and how they’re marketed. For now, I want to sort out a fleet of 25-year-old sister ships that do their fair share in taking curious travelers to out-of-the-way destinations on expedition cruises.